Why do I need to register my number for Business Messaging?
To protect consumers from unwanted messages, carriers are now separating personal (consumer) messaging from business (non-consumer*) messaging. Businesses must register their brand and type of messaging they intend to perform with the Campaign Registry**. This is done so that business messages can be routed in accordance with the guidelines provided by CTIA and prioritized as legitimate traffic by the cellular carriers which increases the likelihood of delivery to your recipients.
IMPORTANT: If you have received a notice to register for Business Messaging on YouMail, you'll need to complete the steps below within two weeks of receipt to avoid interruption of your messaging service.
Steps to register for Business Messaging on YouMail
- Subscribe to an annual, Complete or Ultimate plan
Provide your brand/company information
- This info will be verified by the Campaign Registry** so make sure you are providing the exact info used on your tax and/or licensing documents for your business
- Provide your campaign information (what type of messages you'll be sending)
I've completed the registration steps, what's next?
Your part is done! We will take care of registering your company/campaign with the Campaign Registry as well as any associated fees. It can take up to 3 business days for the Campaign Registry to verify your business and campaign information. Once we have received confirmation of this, you'll receive a notification via email.
* A Non-Consumer is a business, organization, or entity that uses messaging to communicate with Consumers. Examples include but are not limited to, large-to-small businesses, financial institutions, schools, medical practices, customer service entities, non-profit organizations, and political campaigns. Non-Consumers also include agents, representatives, or any other individuals acting on behalf of Non-Consumers
** To learn more about the Campaign Registry, please visit their website https://www.campaignregistry.com/